|Titleist Release New Driver for Ladies !|
Titleist's US-based general manager Steve Pelisek explained that the new model was part of the company's determination to expand its brand beyond that of merely 'the serious golfer' with a high swing speed.
"It's no secret the Titleist brand is most popular with players with higher speeds," he told me "and taking the average statistics of avid golfers around the world, the player who buys Titleist is five years young than the average golfer, regardless of what market you're in.
"So their swing and ball speeds are higher. However, we do think we have an opportunity to reach deeper into the serious golfer market and one of the best opportunities is to communicate the fact that our product line is very playable."
| Adrian Rudge 08/11/2012|